{"id":65,"date":"2016-06-15T16:58:39","date_gmt":"2016-06-15T15:58:39","guid":{"rendered":"http:\/\/news.filoas.com\/?p=65"},"modified":"2023-09-12T10:23:17","modified_gmt":"2023-09-12T09:23:17","slug":"opaque","status":"publish","type":"post","link":"https:\/\/filoas.com\/news\/opaque\/","title":{"rendered":"L’OPAQUE COUCH\u00c9 COMME COULEUR POUR LES PAQUETS DE CIGARETTES, POURQUOI ?"},"content":{"rendered":"

Opaque couch\u00e9, cela ne vous dit rien ? La couleur des paquets de cigarettes a chang\u00e9, vous l’avez surement remarqu\u00e9.\u00a0 Tout cela a \u00e9t\u00e9 bien r\u00e9fl\u00e9chi, qui l’eut cru ?\u00a0 \ud83d\ude42 Le choix d’une couleur est subjectif,\u202fpourtant une agence,\u202f\u202fGfK de son nom,\u202f a d\u00e9termin\u00e9\u202f apr\u00e8s recherche,\u00a0 que la couleur que vous voyez ci-dessous,\u202f plus connue sous le nom d’opaque couch\u00e9,\u202f est la couleur la plus d\u00e9goutante au monde.<\/p>\n

GfK mandat\u00e9e par le gouvernement australien.<\/h2>\n

Mandat\u00e9e par le gouvernement australien, l’agence fait le choix d’un sondage aupr\u00e8s de fumeurs afin d’avoir leur avis sur la couleur qui les d\u00e9goute le plus. \u00a0 Pourquoi cette recherche de couleur ? Cette recherche a d\u00e9but\u00e9 depuis 2012 et elle avait pour but de trouver une couleur qui inciterait les personnes \u00e0 arr\u00eater de fumer. Le fait de briser le glamour des paquets de cigarettes prenait sens.<\/p>\n

L’opaque couch\u00e9 : quels r\u00e9sultats et pourquoi ?<\/h2>\n
\"\"
\u00ab opaque couch\u00e9 \u00bb – Pantone\u00ae 448c<\/figcaption><\/figure>\n

D’abord, le r\u00e9sultat premier f\u00fbt un vert olive mais le vert olive\u00a0 n’est pas si d\u00e9goutant me diriez-vous ! De plus, Le gouvernement avait presque statu\u00e9 lorsque l’association des olives australiennes exprima ces pr\u00e9occupations. Le motif est que la couleur vert olive des paquets de cigarettes nuirait consid\u00e9rablement \u00e0 leur affaire et par cons\u00e9quent aux olives australiennes (ceci n’est pas une blague !).
\nLe gouvernement\u00a0 choisit donc une version un peu plus sombre,\u00a0 plus fonc\u00e9e qui donne ce vert \u00ab\u00a0opaque couch\u00e9<\/em>\u00a0\u00bb ou Pantone\u00ae 448c<\/em>. (cf. ci-dessous)<\/p>\n

 <\/p>\n

En conclusion,\u00a0 le choix de la couleur est toujours important quelque soit la campagne et son support. Elle devient vite un langage universel. Il est bon de le savoir si vous communiquez dans une r\u00e9gion\u00a0 o\u00f9 la\u00a0 couleur opaque couch\u00e9<\/em> ou Pantone\u00ae 448c<\/em> est une mal aim\u00e9e.
\nEnfin, notre avis reste controvers\u00e9 car cette couleur a toujours exist\u00e9. Certains supports ont eu un succ\u00e8s gr\u00e2ce cette couleur. Nous avons rendu quelques objets du quotidien r\u00e9pugnants. Lesquels vous d\u00e9goutent le plus ?<\/p>\n

\"\"<\/p>\n

Donnez votre avis !<\/h4>\n

Source : http:\/\/hyperallergic.com\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Opaque couch\u00e9, cela ne vous dit rien ? La couleur des paquets de cigarettes a chang\u00e9, vous l’avez surement remarqu\u00e9.\u00a0 Tout cela a \u00e9t\u00e9 bien r\u00e9fl\u00e9chi, qui l’eut cru ?\u00a0 \ud83d\ude42 Le choix d’une couleur est subjectif,\u202fpourtant une agence,\u202f\u202fGfK de son nom,\u202f a d\u00e9termin\u00e9\u202f apr\u00e8s recherche,\u00a0 que la couleur que vous voyez ci-dessous,\u202f plus connue… <\/p>\n

En savoir plus<\/a><\/div>\n","protected":false},"author":1,"featured_media":909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[4,5,8,9,20,26],"tags":[62,63,89,93,95],"class_list":["post-65","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-art","category-arts-graphiques","category-couleurs","category-design","category-graphiste","category-pao","tag-couleur","tag-couleur-degoutante","tag-opaque-couche","tag-pantone-448c","tag-paquets-de-cigarettes","post_format-post-format-image"],"yoast_head":"\nL'OPAQUE COUCH\u00c9 COMME COULEUR POUR LES PAQUETS DE CIGARETTES, POURQUOI ?<\/title>\n<meta name=\"description\" content=\"Opaque couch\u00e9, cela ne vous dit rien ? La couleur des paquets de cigarettes a chang\u00e9, vous l'avez surement remarqu\u00e9. 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